![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/beb9db6a-8a0d-4a76-8608-dbe332231769_rw_3840.jpg?h=58efb8f656d15df57d1694506da50253)
the brief
Rebrand a sports brand into a serene skincare line with a calming and earthy aesthetic. Embrace natural browns and soft whites in a minimalist design. Integrate calming imagery and earthy tones, crafting a logo and packaging that evoke tranquility. The rebrand aims to captivate a unisex audience aged 18-45.
moodboard
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/e57ad6e9-1e17-4926-b537-995116971922_rw_1920.png?h=c6255f049b6273c5aaa17c7f59373c96)
logo suite
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/b95be323-c519-41b1-9dc0-5f2eb98a4877_rw_3840.jpg?h=f0d5d85e0b81bddfe2cbdec1a979459b)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/fc2890be-8247-4b4e-98f2-caea0c40a2a4_rw_3840.jpg?h=08f875b9240d40004f825ac3cdc0f8b9)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/71b21446-bf46-45f1-80c2-df36da6e3b55_rw_3840.jpg?h=14940ccb2fd15d773588b3e662bf2865)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/3ed2f78e-9b96-42d0-911b-6df97116dd0f_rw_3840.jpg?h=23fe323f62cd084bfaa709f421deeb35)
brand stationary
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/2397b7c9-99df-4af6-968d-c5f59c2425a3_rw_1920.png?h=5bcfa2a917da1569c3701aebe4b83ec2)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/a6568141-9c5e-4a7c-8dfb-64165366f681_rw_1920.png?h=9b819d61c45fdcaf5287a87ce0c0e53b)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/b1da88e2-3d4d-4751-8efe-4403342f9231_rw_1920.png?h=748d77e96393b732ea2e78eb6aa77053)
2D mockups
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/01716099-ca1c-40bf-9a31-819db5728c19_rw_3840.jpg?h=38e77b25ed28b3ee801eee9498f5aa99)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/b52c3e21-4fd6-4cf3-81bf-32fe9988c761_rw_3840.jpg?h=71dce3228e31e27975cc6b163f4c14b5)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/f42370f7-97f7-40c1-90ab-48f1a4d8dab5_rw_3840.jpg?h=bdd0a90ab24a3ca076db9a4c6710d553)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/4468aa61-8e23-49b8-a30a-173863ac3a0d_rw_3840.jpg?h=c8ba105cf76c6315fced0ab0657e480c)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/d6aabcaa-f8e8-413e-9cca-fdc0d9b1b4a7_rw_3840.jpg?h=e94978dc34f35dc2b000a20b37498107)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/97ed4aee-dee1-4d5d-a120-0fc75f6c768a_rw_3840.jpg?h=a8093e4a85b323814d2541d20483ab17)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/900ac905-b295-44bb-a9b8-a28e60c21a27_rw_3840.jpg?h=6d36d5290ef39b422fd453183b265e91)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/550cca75-5943-4e07-87b2-334d77f01c16_rw_3840.jpg?h=0f2d853252ef752c7afad6bf18a74b0e)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/177cce7e-f494-4495-898c-a36c2a948730_rw_1920.jpg?h=a7d7d0f5de84a8869fe3fe808922f30f)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/af463de9-1333-403e-bda3-726ed36224fb_rw_3840.jpg?h=c8789de6160be25dba3e7fca69a3bba9)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/ae2b0cab-6b72-4c4b-9710-7ef6e62b3a1a_rw_1920.jpg?h=c78f7936694f22dd85188dfb73173ad1)
3D mockups
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/e89045f4-929a-4e5d-9ee6-bbaf07bd1a33_rw_1200.png?h=dcfb0ae77fccdff2136ec0da0bc21638)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/4ad11a0f-f8b8-487d-8153-f7dba852bcf2_rw_1200.png?h=9c3ccc3e6efd245f28af8a7e22cb6dae)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/1a8777d4-3084-48e7-b54c-3a9616722b70_rw_1200.png?h=17bae046ab8c3bf18b7c54ef85a431a8)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/b196c1f5-6814-40f6-a916-75cddc572f71_rw_1200.png?h=98b166eb16643a0a789a224feda65e11)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/25681f72-09a4-49ba-be04-13c0cc624fc7_rw_1200.png?h=4626488717d97df8ea8bb70303af335d)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/b913dc1d-b23e-4043-aeab-42c5773cd486_rw_1200.png?h=a5faab61406c8c69a033649e61f3e02a)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/1066bb1f-71d9-4ed5-9de5-b4a943d30782_rw_1200.png?h=85ee25efd97a3f13ae554bec8ce639ed)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/6c36ce42-1af3-4724-8066-47f3dd9831cf_rw_1200.png?h=51d34ef7b59291a59b3d5d916f7d97d7)
![](https://cdn.myportfolio.com/23c280b2-787b-40ea-898f-cab7282c89cf/70a4cffd-312a-4a12-9a59-9aee356d0745_rw_1200.png?h=8fd65e690d90eab1ee69a76be758336c)